Generosity is a superpower, kindness is currency As more businesses join the platform, he sees it functioning like YELP, only without all of the negative reviews. Starting a business at any time can be daunting, especially in a time of economic uncertainty, but Malcolm believes in the power of doing good and has a strong support system to help see the WeLoLo concept take off. Through life, I have seen how quickly the DNA of a neighborhood can change, not always for the better, when the mom & pop stores and other local businesses either go out of business or get replaced by large chains and big-box stores.”
To me, that was a sign of things to come. “It was tough to watch the local businesses, especially coffee shops, cafés, and bars, either shut down completely or have to lay-off their entire staff. With the onset of COVID-19, Malcolm recognized the detrimental impact to small businesses and committed to creating a way to promote positive change and a sense of community through intentional acts of kindness. With WeLoLo in hand, he’s recruiting others to join him in his mission. He recently launched WeLoLo (We Love Local), a mobile-application focused on creating a movement of kindness in Idaho communities. Malcom used the Mission43 Entrepreneur Course to test his business idea prior to launch, and grew his network by becoming a Mission43 Leaders Fellow. He loved serving his country and now that his military service is complete, he’s turning his focus to serving his local community. Malcolm Brown was an Air Force crew chief on the KC-135 airframe.
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